Welsh Single Malt Whiskey Gains Geographical Identification

After Brexit, the UK geographical indication scheme was established to provide legal protection against imitation and misuse of certain food and drink products. Recently, “Single Malt Welsh Whiskey” was recognized as a Protected Geographical Indication (PGI), which means only four distilleries in Wales who distil whiskey of 100% Welsh-origin malted barley and water can call their product “Single Malt Welsh Whiskey.”

This recognition is a significant achievement for not only the whiskey industry in Wales, but for the UK as a whole. It highlights the importance of protecting the unique characteristics of food and drink products and the value of their origin — something the French have mastered, take champagne and brie, for example.

Now, you may be thinking, “what does this have to do with me?” Well, if you’re in the food and drink industry (or not), this recognition is a good example of how important it is to protect your intellectual property. Trade marks are like the bodyguards for your brand. They protect your business from copycats and imitators who want to use your identity and ride off into the sunset with all the hard work you have done to create your brand. Don’t let them get away with it! Whether it’s your product name, logo, or even the unique characteristics of your product, you want to make sure that no one else can use them without your permission.

That’s where we come in. Our team of legal experts can help you navigate the landscape of intellectual property and make sure that your rights are protected. We’ll work with you to understand your unique needs and goals, and develop a strategy tailored to your business. But what if you’ve already received a letter threatening that you’re infringing someone’s trade mark? Don’t panic! Our team can help you evaluate the situation and determine the best course of action. We’ll work with you to understand the strengths and weaknesses of your case and develop a plan that minimises the risk to your business so you can get on with running and growing it. To ensure your brand is protected (or not infringing other brands’ trade marks!), please get in touch with our team for support in registering your trade mark.