How to choose a trade mark that is right for you

Are you looking to create a new brand, but not sure how to choose the right trade mark? Choosing a trade mark for your business, product or service can be a difficult decision. It’s important to make sure that you select a mark that is unique, easy to recognise, and easy to remember. Here are some tips on how to make sure the trade mark you choose is right for you.

1. Research Your Market – Before settling on any specific trade mark or trade mark design, you should research similar products and services on the market to make sure that it is distinct from competitors and that your new mark is recognisable. You should also check trade mark databases to make sure that your desired mark is not already registered.
2. Make it memorable – Make sure that the trade mark is memorable. A memorable design will help your mark to stand out in customers’ memory and makes sure that potential customers can easily recall the mark and connect it to your brand.
3. Use a Distinctive Mark – Selecting a trade mark that is easy to recognise and distinguish from other similar products or services can help to prevent customer confusion and build customer loyalty.
4. Consider Your Budget- When choosing a mark, make sure to consider the cost to register it as a trade mark. Generally, it is much more cost-effective and easier to obtain registration for an arbitrary or fanciful mark than a basic or non-distinctive trade mark.

By following these simple tips you can make sure that the trade mark you choose is right for you and your business. A well-selected trade mark can be the key to developing a successful and recognisable brand.

Briffa, being expert in all aspects intellectual property law and practice, will be happy to advise you on your chosen brand name, conduct clearance searches and help you  put a trade mark protection strategy in place. If you would like to discuss protection of your brand, please drop us an email or give us a call and we will be happy to arrange a free consultation with one of our specialist IP lawyers.

Written by Anastasia Troshkova – Associate