Franchising 101: Step 1: Protect your Brand

When you think of the word “franchise” what comes to mind? Most people will have an understanding of what a franchise is, and many individuals have aspirations of seeing their currently small independent business being rolled out in towns and cities across the UK or even further afield. But where do you start?

If you look at the high street, what do you think makes these large franchises successful? Yes their product is in demand, and yes they have invested a considerable amount of time and money to build up their business – but what about their brand?

When thinking about delving into the world of franchising you should start by ensuring that your brand is protected. You may already have a trade mark registered, but are there any other key logos, phrases or products that are essential to your business?

You should also consider whether any registered trade marks you currently own give you adequate protection for your brand. Overtime, it is only natural for a business to expand and grow, but if you are not maintaining your trade mark portfolio you may have gaps that make your brand vulnerable.

Briffa are experts in all aspects of trade mark law and practice, and can assist you whether you are starting your trade mark portfolio, expanding and managing your trade marks or enforcing your rights.

Whether you are thinking about franchising your business in the future, or ready to take the step now, please contact us for a free consultation with one of our specialist lawyers on 020 7096 2779 or at info@briffa.com and we can help you get your franchise business off to the right start.