Written by Anastasia Troshkova | January 30, 2025
A common question our clients ask is: “Can I register my trade mark worldwide?” The straightforward answer is no, there is no global trade mark registration that covers every country. However, you can secure protection across various jurisdictions.
Given that registering a trade mark everywhere in the world can be expensive, it’s wise to focus your efforts on the jurisdictions where you plan to use your brand most in the near future.
Certain regions offer broader trade mark protection than on a country by country basis. For example:
– European Union Trade Mark (EUTM): If you secure an EUTM, your trade mark is protected across all member countries in the EU. This can be a significant advantage if you’re looking to do business throughout Europe.
– BENELUX Trade Mark: This registration covers Belgium, Luxembourg, and the Netherlands under one application.
– ARIPO and OAPI: The African Regional Intellectual Property Organization (ARIPO) and the African Intellectual Property Organization (OAPI) allow you to submit one trade mark application that is valid in all member countries of these organisations.
If you consider international expansion, another option is using a Madrid System. Managed by the World Intellectual Property Organization (WIPO), this system allows you to file a single international application to seek trade mark protection in multiple jurisdictions. After you submit your application, each chosen jurisdiction will review it according to its own standards and regulations.
This process can save you time and resources. However, it’s important to understand that while the initial application can be filed as one, each country will still make its decision individually.
In conclusion, while you can’t register your trade mark globally with a single application, there are effective strategies and systems available to protect your brand in important markets. If you’re considering registering a trade mark or would like to explore your options further, please drop us an email or give us a call and we will be happy to arrange a free initial consultation with one of our specialist IP lawyers.
We’ll start with a no obligation chat where we’ll get to know you and understand your current challenges.
Contact us now